GLAM GUM
Year
2022
Scope
Branding, visual identity, packaging and product design
Glam Gum is a brand that started in Cracow, Poland in 2022. It explores the fun of mixing chewing gums with a great taste in latest trends.
The concept of Glam Gum's brand identity is "Sparkling". Around the Glam Gum letters, six designer starts are shining – the visual is modern, dynamic and joyful. It represents the brand's unique character.
Glam gum is also an innovative packaging serie. Carefully developed dispenser guarantees fast and convenient method to get a gum. All you have to do is spin around the box. Glam Gum provides only two pieces of the product during one spin. You do not have to worry anymore about getting too many gums!
Glam Gums are available in two flavors – bubblegum and blackcurrant. Their formula is 100% gluten and sugar free.
